推特 Leads With Live Sports, 新闻 Partnerships: NewFronts '19
和去年一样, 推特 debuted a long list of premium partnerships at its 2019 newfront presentation, demonstrating an ideal marriage between a wide-reaching social platform and premium content providers.
新闻合作伙伴包括 华尔街日报， 彭博社、CNET和 Time. 的 《百家乐软件app最新版下载》 is using the platform to launch 《百家乐软件app最新版下载》 What's New, a new franchise for business reporting. Bloomberg's TicToc will expand coverage of international events on 推特, while Time will create original content around its Person of the Year and Time 100 issues.
While no sports publishers held newfronts this year, there was plenty of sports at 推特's event. 的 platform announced deals with the NFL, 的 Player's Tribune, MLS, ESPN, Bleacher Report, and Blizzard Entertainment. NFL将继续带来精彩的比赛, 新闻, 并对推特进行分析, and will expand with original shows around tent pole events, 以及一个新的每周视频剪辑系列.
推特 also announced partnerships with Univision, Live Nation, and 维亚康姆.
Other highlights from the first day of NewFront Week 2019:
维亚康姆
经过一年的在线扩张(VidCon), Whosay, 冥王星电视), 维亚康姆's message was that it can deliver young viewers for ad-supported and original branded creations. 现在它每年有30亿的在线浏览量, 肖恩·莫兰说, 他是维亚康姆广告解决方案的负责人, 预计几年后将达到每年50亿.
的 network announced that Pluto TV has signed a deal with MSL, 第一个体育合作伙伴, 在接下来的几周将会有一个频道开播. 的 AVOD will debut channels for six 维亚康姆 flagship brands: MTV, 打赌, 喜剧中心, 尼克, 小尼克, 和高峰, 展示内容的精选版本. Pluto TV will also launch themed channels with 维亚康姆 content, 包括CMT西部片, 喜剧中心单口相声, MTV约会, 派拉蒙电影频道, 和户外钉鞋.
在今年的视频大会上, 维亚康姆 will partner with the IAB to create the Direct Brand Summit, a new part of the Industry Track that will talk about how advertisers can use online video to create direct relationships with customers.
BBC新闻
BBC新闻预览了一款技术BBC R&D正在使用基于对象的媒体进行开发. 的 BBC will take a magazine-style program and break it into parts that can be dynamically reconfigured based on the interests of the individual viewer. Shows can be customized based on location, the depth of 信息 wanted, or personal interests. 的 first program to get this personalization technology will be 点击, the BBC's long-running tech series, with its July 5th 仅限在线收看的第一千集. 观众在观看之前会被问及几个问题, 然后在节目中回答额外的问题, 衡量他们的利益. Many people got their first taste of object-based media with the Bandersnatch episode of Black Mirror on Netflix.
《百家乐软件》
Strongly attuned to viewer privacy concerns (a rarity during NewFront Week), the 次 showed off new and upcoming methods of targeting readers based on the article selected. Breaking its content into hundreds of categories, the 次 can show traits and moods that are likely to be true of readers, allowing for targeting with no personal data required. 的 次 也看了看拖延已久的电视节目 每周的该剧将于6月2日在FX和Hulu首播. 每周的 will provide an immersive examination of one of two big stories per episode. 这个故事的记者将成为主播.
Come back every day for the most important 新闻 from NewFront Week.
照片: TJ Adeshola是美国石油公司的负责人.S. sports at 推特, presenting sports partnerships at the 推特 NewFront
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