优质品牌如何利用FAST
和其他娱乐流媒体一样, 推动FAST的引擎是内容的货币化, 尤其是大型现场活动, FAST thrives on pairing brands with properties and serving those brands effectively. 在这段视频中 流媒体连接2023克里斯·普法夫，首席执行官 克里斯·普法夫科技媒体, 美国制片人协会 (PGA), VR / AR协会 (vara)，与首席执行官/联合创始人达米安·佩利奇奥尼(Damian Pelliccione)进行了对话。 Revry, how Revry works with brands and the sort of brand identification with key Revry programming that enables the industry's leading LGBTQ+ programming destination to thrive and grow.
“There’s more innovation happening every day in FAST,” Pfaff says. “Damian, 有趣的是很多人都这么想, “我听说过这些家伙和他们在做什么. 他们有这些品牌，他们很快. 这不是订阅，这甚至不是AVOD. 你是怎么做到的? 人们会来问你吗, ‘I see something really both subversive and also very clever in that strategy of pulling people in who have disposable income, brands who want to attach themselves because there's an audience, 不是因为他们喜欢到处撒钱. Do you find other people who are looking to pay you flattery by imitation, or where is that going?”
“I think the biggest thing we did is we built distribution and we built audience,” Pelliccione says. “We're over 5 million monthly active viewers across all of our apps and channels, with almost 80% of that coming exclusively from our FAST channel partners. And we've leveraged the opportunity to sell that inventory at really high CPMs. 我们在最高价卖出, 在骄傲季, at 50, 60 CPMs, 进入点是35, 因为我们的市场非常富裕. We have the [highest] amount of scale of video inventory in CTV addressing this market, 我们没有受到挑战. 我们是这个领域的思想领袖.”
Pelliccione emphasizes that the core of FAST effectiveness is having great and original content. “Obviously, 那真是太棒了, where our original programming is completely underwritten by brands, 消除所有机会的风险, 我们拥有所有的IP,” they say. “We did over 1.两周内播放了500万次 Vogue 这场比赛完全由汉高赞助 got2b 品牌，发胶和染发剂，就是我现在用的，还有 Nike我现在也穿着它. 显然，我喜欢支持所有支持我们的品牌. And a shout out to John Lear, Mark [Bracero], and Linda [Morel] at Triple Threat Productions. 我们看到了多次获得艾美奖的制片人. 马克获得了五项艾美奖 Queer Eye. 他目前被提名. 琳达，赢得了 Key & Peele，目前被提名为 黑人女士小品秀. Producers from traditional media are trying to get into the FAST and the AVOD market and work with networks like Revry because they see us scaling our business, 扩大原创内容的机会, 与品牌合作, and creating. We only create unscripted content from an original standpoint, and seeing [opportunities] like Drag Latina《百家乐软件app最新版下载》正在为我们制作. We did a million live impressions when we announced that show [and] when we actually premiered season one last fall, and they're producing season two right now as we speak in Los Angeles.”
Learn more about a wide range of streaming industry topics at the next 流媒体连接将于2023年11月实现.
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